2010 was all about this time, which has finally come: 2011. Lots of change took place so this new year can rock like nothing ever before! Everyone has very high hopes for 2011 and have positioned themselves for success by creating strong web platforms for their businesses (whether they are startups, personalities, or service providers). Why maximize your online business presence this year? Because you are very ripe for it!
In this age, it’s more than just having a website to be seen and heard, it’s about having an online presence. Social media is catching on for a lot of “real-world” business. But, some folks think that having a Twitter account is enough (like just having a website is enough). It’s so much more than that.
Having an online presence is about ongoing interaction between you and your clientele. Three major benefits with a smart and well maintained presence:
- You create (and sustain) a buzz about yourself that would penetrate your target market and draw in more business or participation.
- You are easier to be stumbled upon, online.
- You have a pulse on your clientele about what they are thinking and can create dialog.
We are social creatures who love to interact. Having blogs, tweets, link posts, video uploads, and such will make you very accessible to your fans and future customers. You can get direct feedback, pick up the pulse of your market, or even get people excited about what you or your group is doing.
The secret to this is this: it’s a facilitation of a community with a shared affinity, and they are rallying around you!
So get yourself out there, expand your exposure. Just be sure to do it well…
…and if it’s JAM’D, it’s well done!